Introducing SMITH and Jimmy Choo


We are excited to announce that we are now carrying SMITH and Jimmy Choo frames and sunglasses! 


We have an exciting selection of SMITH eyeglasses in our new Banner Elk location. SMITH sunglasses, featuring ChromaPop lens technology, enhances clarity, allowing you to effortlessly see more details and natural colors. This diverse collection has something for everyone. SMITH frames were designed for men or women who enjoy sports, fishing or simply everyday wear. 


Our Jimmy Choo women's frames can be found within our Boone or Avery Optical shops. The eyeglasses feature sophisticated and luxurious styles. They are available in a beautiful and stylish selection of color palettes and luxury decor that makes them perfect for anyone with a unique and individual style. Stop by and let one of our frame stylists assist you in picking out the perfect new frame for you! 

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Anna Greene